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Simplifying Automations
ActiveCampaign is an incredibly flexible platform, empowering users to create an impressive range of automations and customizations. But with great power comes great responsibility; getting...
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Getting More Personal
The power of marketing automation is enabling businesses to manage their outreach with a degree of personalization and automation that goes far beyond your basic email send. Personalizing your...
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A Guide to Campaigns
Campaigns are part of the core of ActiveCampaign — it’s in the name, after all. But our options are more robust than your basic email marketing platform. So, let’s dive into the types of campaigns...
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Managing Unsubscribes
Unsubscribes are a touchy topic in marketing automation. Marketers work hard to grow their list of contacts, and don’t want to lose people to unsubscribes. We’ve discussed how to improve your...
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Three Powerful Customer Follow-Up Automations
Utilizing marketing automation empowers businesses to keep in touch with contacts while they move from considering a purchase to making one; it also helps keep in touch to re-engage customers after a...
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Getting the Most Out of Your Data
Perhaps the most powerful capabilities of marketing automation are the ability to listen to your contacts, review their responses, and tailor your responses and messages accordingly. ActiveCampaign...
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